02.12.2013 SHERATON WILD HORSE PASS RESORT & SPA NAMES NEW DIRECTOR OF SALES
PHOENIX, AZ - (Feb. 12, 2013) The Sheraton Wild Horse Pass Resort & Spa is proud to announce the appointment of Alex Moro as Director of Sales. Moro’s efforts will focus on deploying a coherent group strategy and directing the sales team’s efforts to generate revenue for the resort.
With extensive hospitality sales experience, Moro brings a wealth of knowledge and expertise to Sheraton Wild Horse Pass Resort & Spa.
Most recently serving as the Director of Sales at The Arizona Biltmore, Moro has spent the past 22 years honing his skills in various positions at many luxury properties.
Moro joined the sales team at Arizona Biltmore in 1999 as a National Sales Manager and later was promoted to Associate Director of Sales. Over his 13 years in sales with the resort, he played a key role in the development and implementation of strategic business plans that led to substantial profit growth. Prior to his time at Arizona Biltmore, he had seven years of national sales experience with Wyndham Hotels & Resorts.
“I look forward to this new challenge and leading this talented team to future success,” said Moro.
Moro attended Northern Arizona University and graduated with a degree in Business Administration with an emphasis in Hotel and Restaurant Management. He currently resides in Central Phoenix with his wife Lisa and their two children, Leo (9) and Gemma (6). In his spare time, he enjoys cooking and volunteering with his son’s Boy Scout troop.
Bill Hunter, Director of Sales and Marketing, said of the appointment, “We are thrilled that Moro has joined our team. His enthusiasm, approachability and in-depth knowledge of the travel industry will certainly empower our team to continued success.”
The Sheraton Wild Horse Pass Resort & Spa, located on the Gila River Indian Community, is a total destination resort showcasing the heritage, culture, art and legends of the Pima and Maricopa Tribes. The resort offerings include: 500 culturally themed rooms, Forbes Five-Star/AAA Five-Diamond Dining at Kai, the Forbes Four-Star Native American Aji Spa; 36-holes of Troon-managed golf at Whirlwind Golf Club; the 1,000-acre Koli Equestrian Center and a boat cruise to nearby attractions.